Does political issue matter in voting intention in Ghana? A political marketing perspective

political economy of china in central asia

this research is about the political economy of china in central asia. in this research the political & economic interactions affected on chinas political economy in central asia are examined. chinas goal of presence in central asia including political-security, economic and energy goals is described in one part. in another part, the trade relations between china and central asian countries ar...

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Political Knowledge and Issue Voting among the Latino Electorate

How informed is a Latino vote? Though recent scholarship has improved our understanding of Latino political participation, partisanship, and policy preferences, relatively little is known about how Hispanics make electoral decisions. In this effort, we evaluate the role policy issues, candidate affect, and symbolism play in the electoral choices of Latino voters. In particular, we are intereste...

Marketing Strategy and Political Campaigning: A UK Resource-Based Perspective

The Resource-Based View (RBV) of marketing strategy development offers a useful method of identifying the distinctive strategic resources that will deliver competitive advantage. In this paper, its applicability to election campaigning is considered for the first time, using evidence from UK political election campaigning. The notion that electoral success is based primarily on the resources de...

A Proposal for Political Marketing